We’re surrounded by branding every day, and whether you realize it or not, you are a brand, too!
Personal branding is an intentional, strategic practice in which you define and express your own value proposition. Your brand is your reputation and how others see you. It tells people what they can expect from you. And, it’s often the secret to professional success. A strong personal brand can help you expand your network, increase your visibility, attract new opportunities, and advance your career.
The first step in building your personal brand is to understand how others currently perceive you. What kind of reputation do you have? Then, consider how you want to be remembered. Is that how others already think of you? If not, you have some work to do on your personal brand. Here are some tips to help you create a brand that reflects your value.
By taking these steps to build a personal brand, you’ll have a much better chance of achieving your professional goals. Start building your brand today!
Once you decide what you want your brand to be, you should promote it in different ways through a variety of channels. Here are some ways to build awareness of your brand.
Networking
Look for ways to demonstrate your value to coworkers and other professionals. Offer to serve as a resource or share your expertise so others see you as valuable and want to stay in touch with you. Focus on building genuine, long-term relationships — don’t reach out only when you need something from someone.
Social media
Choose the appropriate platform(s) for your target audience and stay engaged. Post regularly, comment on others’ postings, share industry news and articles, and initiate conversations. Be sure that anything you post is meaningful to others and represents your values and your brand.
Elevator pitch
Create a concise and interesting pitch you can use as a conversation starter when meeting someone new. Your pitch should: 1.) Describe what you do. 2.) Explain what makes you unique. 3.) Include a quick, memorable story. Then, ask a question to show your interest in the other person.